Yonda
Yonda is an AI bookclub for analogue readers, they aproached us with a few sketches of a logo and was at idea stage. We started with a discovery session and decided on full branding, a marketing website and a full custom web app to allow yonda to register users and subscriptions to its AI software.
The Challenge
One of the challenging parts was sufficiently showcasing the key elements of the Yonda software and deciding on a tone of voice. The organisation was brand new and hadn't really settled on which position they wanted to go out with. We worked together extensively to settle on something that felt right for everyone.
The Solution
The final system was built using Framer for the marketing website, linking into a Next.js + React web application completely custom that hooks into the Yonda API. The system has allowed Yonda to finally take their bookclub to the right people.
